Vorsprung durch Technik

Vorsprung durch Technik (meaning Head Start Through Technology' ) – the perfect key message for this firm showed by the brand new logo, as is said by Audi. The logo of the German firm is celebrating the one hundredth anniversary, bringing something new to its 4 rings.

'As we see it, Vorsprung durch Technik is a clear promise to our customers – and an obligation for all Audi employees to render our design even more innovative, our drive systems even more efficient and our product range even more emotion-packed' says the Member of the Board - Management for Marketing-Sales - Audi AG, Peter Schwarzenbauer.

Peter Schwarzenbauer says 'Audi is the most progressive premium brand. This orientation to the future is in our genes – and in time for Audi’s 100th anniversary has consequently now become a part of our brand logo'.

Audi affirms this new logo is for all industry sectors 'from classic advertising, publications and Audi press kits to sponsorship and the Audi website'.

Audi states 'There it will add the crowning touch to the white, red and black Audi AG exhibition stand, which covers 6,000 square meters and has been designed to reflect Audi’s characteristic “terminal” architecture'.