She could have been a rich woman today. Who had ever thought that an small incident like logo design could have changed her life? Ten years ago, two students at Stanford University, asked her to create logo for their new company. Her name is Ruth Kedar.
Haven’t these upcoming entrepreneurs insisted on paying her for the design? Just like what the other starting companies do?
She designed the logo and moved on. The two students also moved on, and while the names Larry Page and Sergey Brin may not be known to everyone; there are very few people who have not heard of their company, Google. The logo itself has become one of the representations of the modern Internet age.
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Hockey India has revealed its logo in a function in New Delhi. The logo consists of 24 hockey sticks outlining a wheel shape, been inspired by Ashoka Chakra of the Indian National Flag.
Along with the senior official and Indian players, the famous personalities who have attended the logo launching ceremony were Hockey India president A.K. Mattoo, secretary general Mohammad Aslam, senior vice-president Vidya Stokes, chief coach Jose Brasa, coach Harendra Singh and skipper Sandeep Singh.
Hockey India came into existence after International Hockey Federation (IHF) threatened to remove 2010 World Cup from India if they did not dissolve men's and women's hockey associations into a single governing body before the World Cup.
Hockey India has been recognized by IHF. Thus the launching ceremony was a part of whole process as they would host the World Cup in 2010.
Meanwhile, Indian hockey team missed their flight to England as the bus of Sports Authority of India (SAI) arrived late to pick them due to which they were not able to reach airport at right time.
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. The company's clothing and shoe logo designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. For years the only symbol associated with Adidas was the trefoil (flower) logo design. The 3 leaves symbolize the Olympic spirit, linked to the three continental plates as well as the heritage and history of the brand. The "Trefoil" was adopted as the corporate logo design in 1972. In 1996, it was decided that the Trefoil corporate identity would only be used on heritage products. Examples of products featuring the Trefoil logo design include the Stan Smith, Rod Laver, A-15 Warm-Up, and Classic T-Shirt. In January 1996, the Three-Stripe brand mark became the worldwide Adidas corporate logo. This logo represents performance and the future of the Adidas branding identity. It has become synonymous with Adidas and its dedication to producing high-quality athletic products to help athletes perform better.
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