A new Master License agreement with Gramacci, has been declared by the creator of Hagger branded casual and dress apparel for men, Haggar Clothing Co. Gramicci is the pioneer of outdoor lifestyle and authentic climbing apparel. The agreement includes an association of two well known brands that have an objective of expanding the alms for men’s and women’s outdoor sportswear. These brands are better known for their product leadership and innovation.
"Gramicci represents an authentic and true product which resonates more energetically than ever with the consumer," said Jon Ragsdale, SVP of Marketing and Merchandising for Haggar. "The success Haggar has experienced provided an opportunity to extend to new opportunities for growth. The addition of Gramicci further leverages the strength of the Haggar platform with this extension into outdoor apparel."
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